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In the practice for tolerance, one's enemy is the best teacher.

Dalai Lama

Tolerance Bus Campaign

Concept Design, Art Direction – Paris 2012

Creative Concept and Art Direction of a campaign promoting more awareness about tolerance in our everyday lives.

The images portray humanistic leaders such as Mahatma Ghandi, Mother Theresa, Martin Luther King and Aug San Suu Kyi. Although they are not recognisable at first glance, a small printed name reveals their identity. This is supposed to show that tolerance and acceptance mostly requires a second and deeper look at the situation at hand.

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We will surely get to our destination, if we join hands.

Aung San Suu Kyi, Nobel Peace Prize 1991

Life's most persistent and urgent question is, "What are you doing for others?".

Marthin Luther King

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